Monday, September 3, 2007

"Halloween" in September brings blockbuster earnings

I would never go watch this movie because I am terrified of horror flicks, but obviously I am not the norm. Rob Zombie's Halloween set box office records this weekend, a new record for the Labour Day holiday. Although the movie got horrible reviews and ticket sales collapsed after the weekend, it's still notable. What is also interesting is that Hollywood actually attributed the overall shift in increased box office sales to the weather. Variety reports that the extreme weather conditions were sending more people to the box office.

The R-rated pic directed by Rob Zombie and based on the chilling 1978 original made a better than expected $26.7 mil for the 3-day weekend and should climb to $33.3 mil for the 4-day Friday through Labor Day.

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