I'm in Seattle attending Drilling Down: A Daylong series of discussions exploring the latest developments in online publishing.
There are top editors and bloggers from MSNBC.com, the Online News Association, Seattle Post-Intelligencer, Tacoma News Tribune, the Society of Professional Journalists and speakers from Newsvine.com, threeimaginarygirls.com, and SEOmoz.org.
Mark Briggs's message so far?
- There has never been a better time to be a journalist
- Journalism is a blessing in terms of a continuos learning lesson
We're going to discuss [and this is for traditional newsrooms]:
- Motivating: cash, blogging? I guess they're talking about motivating their journalists to do more, oh and now we're discussing how you motivate "regular people " [aka not a journalist] to contribute !! I just totally rocked the answer. Our contributors love what they do because they get to participate, they're part of a community, and they're already at an event so why not share what you see wit the world.
- Audience needs to connect with blogger and the blogger needs to make the committment
- Chris Pirillo just had a great point: find your personal voice to connect with the audience...
- Competition is a motivator: all these folks check numbers like crazy..
- Chris is talking about Googl: he thinks breaking the news is not that important, SEO is where the audience will be in the future, long term presence is what is important in a story
- Anna Nicole, Britney and sex are main topics of discussion
- do we post these stories because readers want it or not?
- someone just talked about loosing 1/4 of their newsroom, and how now they are allowing their readers to post their own obituaries, wedding and engagement announcements
- everyone agress it's a great idea to let your readers contribute content