Will work for...: Game's on baby!

Friday, February 16, 2007

Game's on baby!

Popular fashion magazines like Seventeen and Cosmopolitan are going online with some of their game features. Arkadium Inc.a a game developer has partnered with Hearst Corp. to develop online games that cater to a more adult audience. I like Seventeen's "Editor Assistant," game where players will get to pitch story ideas to the Editor-in-Chief and they will have to complete certain tasks to win. My favourite game concept though is probably Cosmopolitan's "Boy Toy" game, which will allow players to control a virtual boy, so he can keep his girlfriend satisfied.

Seventeen's site, for instance, will have a game called "Editor's Assistant," where users play the role of an assistant to Seventeen's editor in chief and have to complete certain tasks to win. In coming months, the developer will move to Hearst's adult-skewing titles. Cosmopolitan's "Boy Toy" allows players to control a virtual "boy toy" and try to keep his girlfriend satisfied. The game ends when the girlfriend breaks up with her boyfriend or stays in the relationship for one year.

Source: online.wsj.com